{"module":{"schema_version":"1.0.0","module_code":"dormant_customer_reactivation","name":"Dormant Customer Reactivation","description_short":"If a customer hasn't booked in 6/9/12 months, send a personalized win-back with a reason to come back.","outcome":"Turn 'past customers' back into 'repeat revenue.'","category":"retention","price_monthly":19,"tier_availability":["professional","enterprise"],"capabilities_required":["crm","email","sms"],"prerequisite_modules":[],"compliance_flags":["email_footer","can_spam","sms_opt_out"],"activation_type":"guided","trigger":{"event":"customer.dormant","conditions":{"months_since_last_job_in":[6,9,12]}},"inputs":["contact_record","last_job_record","reactivation_offer"],"actions":["send_email","send_sms","offer_booking_link","tag_contact"],"configurable_settings":[{"key":"cohorts_months","label":"Dormant cohorts (months)","type":"string","default":"6,9,12"},{"key":"offer_type","label":"Offer","type":"enum","options":["none","percent_off","free_addon","priority_slot"],"default":"free_addon"},{"key":"exclude_do_not_contact","label":"Exclude 'do not contact' tagged","type":"bool","default":true}],"templates_used":["tmpl_dormant_6","tmpl_dormant_9","tmpl_dormant_12"],"recommended_for_personas":["owner-operator"],"recommended_for_blueprints":["med-spa","cleaning","hvac","pest-control","auto-detail"],"upsell_from":["post_job_review_request"],"upsell_to":["service_due_reminder"],"kpis":["reactivation_rate","revenue_per_reactivation"],"downgrade_behavior":{"on_cancel":"disable_new_runs_keep_data","data_retention_days":365},"source_refs":["31.XX","32.XX"],"status":"spec","deployment_state":"specified","marketplace_ready":false,"ready_for_use":false,"readiness_note":"Specified in the product registry; not marketplace-sellable until deployability evidence is complete."}}