{"module":{"schema_version":"1.0.0","module_code":"estimate_followup","name":"Estimate Follow-Up Sequence","description_short":"After an estimate is sent, follow up on a 24h / 72h / 7d cadence until it's signed, declined, or expires.","outcome":"Convert more estimates into booked jobs without the owner chasing them.","category":"sales","price_monthly":19,"tier_availability":["professional","enterprise"],"capabilities_required":["estimates","crm","email"],"prerequisite_modules":[],"compliance_flags":["email_footer","quiet_hours"],"activation_type":"guided","trigger":{"event":"estimate.sent"},"inputs":["estimate_record","contact_record"],"actions":["send_email","send_sms","create_task","move_pipeline_stage"],"configurable_settings":[{"key":"cadence","label":"Follow-up cadence","type":"enum","options":["24h/72h/7d","48h/5d/10d","custom"],"default":"24h/72h/7d"},{"key":"custom_cadence_hours","label":"Custom cadence (comma-separated hours)","type":"string"},{"key":"stop_on_view","label":"Stop sending after estimate is viewed","type":"bool","default":false},{"key":"include_sms","label":"Also send SMS follow-ups","type":"bool","default":true}],"templates_used":["tmpl_estimate_fu_1","tmpl_estimate_fu_2","tmpl_estimate_fu_3"],"recommended_for_personas":["owner-operator","office-manager","sales-coordinator"],"recommended_for_blueprints":["plumbing","hvac","electrical","home-remodeling","pest-control"],"upsell_from":["webform_autoreply"],"upsell_to":["proposal_view_tracker","lost_deal_reactivation"],"kpis":["estimate_close_rate","time_to_decision","follow_up_reply_rate"],"downgrade_behavior":{"on_cancel":"disable_new_runs_keep_data","data_retention_days":365},"source_refs":["5.08","6.06"],"status":"spec","deployment_state":"specified","marketplace_ready":false,"ready_for_use":false,"readiness_note":"Specified in the product registry; not marketplace-sellable until deployability evidence is complete."}}