Marketing & Growth

Everything needed to acquire, convert, and retain customers.

15 deliverables in this category

From a 260-post social media calendar to email sequences, competitive analysis, referral programs, and channel-specific playbooks — all generated for your specific business, market, and audience. The content is ready to customize and publish, not just a framework to fill in.

Equivalent value

Replaces $8K–$20K in marketing strategy and content creation. Your marketing team executes — with a full playbook instead of a blank whiteboard.

Who needs this

Founders launching products, marketing teams building go-to-market plans, and growth operators scaling acquisition channels.

All 15 deliverables

social-media/SOCIAL-MEDIA-CALENDAR.md
260-post content calendar — platform-specific copy, hashtags, timing recommendations, and content themes by week
social-media/calendar.csv
CSV import file compatible with Vista Social, Buffer, Hootsuite, and other scheduling tools
social-media/calendar.json
JSON format for programmatic social scheduling and custom automation workflows
VIDEO-SCRIPT.md
5-minute explainer video script — scene directions, B-roll notes, voiceover copy, and call-to-action sequence
AB-MESSAGING.md
Two complete go-to-market messaging variants for A/B testing — headlines, value props, and objection handling
docs/EMAIL-SEQUENCES.md
5-email welcome and onboarding drip sequence — subject lines, body copy, timing, and conversion goals
docs/COMPETITIVE-ANALYSIS.md
Competitive landscape — 2×2 positioning matrix, feature comparison table, pricing analysis, and positioning gaps
PITCH-SCRIPT.md
60-second elevator pitch and 3-minute investor pitch scripts — with objection handling and follow-up hooks
CONTENT-MARKETING-PLAN.md
Editorial calendar, SEO keyword strategy, content pillar framework, and distribution plan
CHANNEL-PLAYBOOKS.md
Channel-by-channel acquisition playbooks — paid ads, organic search, social, partnerships, and community
REFERRAL-PROGRAM.md
Referral program design — incentive structure, viral loop mechanics, tracking system, and launch plan
LAUNCH-CHECKLIST.md
Pre-launch, launch day, and post-launch checklists — with owners, deadlines, and success metrics
NETWORK-EFFECTS.md
Network effects analysis — effect type, defensibility assessment, critical mass strategies, and measurement plan
MARKETPLACE-STRATEGY.md
Two-sided marketplace strategy — supply/demand balancing, chicken-and-egg solutions, and take rate modeling
CUSTOMER-JOURNEY-MAP.md
End-to-end customer journey — touchpoints, emotional states, friction points, and optimization opportunities

Get these 15 deliverables — and 135+ more.

This category is part of every Strategy Pack and Foundation build. Every file is generated from your specific business description.

Score free first Strategy Pack — $697 Foundation — $1,997

$697 credited toward Foundation if you upgrade within 30 days.

Other categories: Strategy & Business Planning Legal & Compliance Templates Frontend Backend, Infrastructure & Configuration Financial Planning & Modeling Operations & Team Building Technical Documentation Testing & Quality Assurance Day-1 Launch Kit & Onboarding